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Award winning partnership renewed

The hugely successful partnership between Somerset County Cricket Club and The Real Shaving Company is set to continue after the two organisations agreed to a renewal of their current agreement.

The Real Shaving Company, which is part of the Swallowfield Group, will remain as our Official Vitality Blast Partner for at least another 12 months.

This relationship began in 2016 and during that year the Club and The Real Shaving Company won the Commercial Partnership Award at the prestigious Business of Cricket Awards.

Once again The Real Shaving Company logo will feature on the front of Somerset’s Vitality Blast shirts and they will have a high visibility presence at Vitality Blast match-days at the Cooper Associates County Ground.

After signing the new agreement Corporate Relations Manager, Guy Wolfenden said: “It’s been an absolute pleasure working with The Real Shaving Company over the last two years. Their pro-active approach to what we’re trying to achieve has breathed real life in to the projects that we have worked on together.

“Their attitude reflects everything that the Vitality Blast is all about. We are all looking forward to seeing what the next twelve months will hold.”

Jane Fletcher, Group Sales and Marketing Director from Swallowfield plc who own The Real Shaving Company said: “We are delighted to be able to continue our support of Somerset County Cricket Club. The partnership creates real bonds between ourselves and the local community and we are very much looking forward to the start of the season.”

Manufactured in the heart of Somerset, The Real Shaving Company is a world renowned brand at the forefront of male grooming, offering superior barbershop shave and skincare since 1953.  Their products combine modern quality formulations with decades of specialist shave expertise.

Somerset based Swallowfield are the market leader in the development, formulation, and supply of personal care and beauty products, whose customers include many of the world’s leading brands. After taking the decision to expand their scope and reach they acquired the well-known consumer brand, The Real Shaving Company.

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