Cooper Associates County Ground to become cashless venue
Somerset County Cricket Club can officially confirm that the Cooper Associates County Ground will be a cashless venue when we welcome crowds back in May.
There are several reasons why this decision has been taken:
Health and Safety
At a time when the safety and wellbeing of our Members, supporters and staff is our number one priority, the use of contactless card payments is preferable to the handling of cash as this minimises the potential for spreading the virus.
Quicker payments result in reduced queues which means that you see more of the action. This equates to a better matchday experience for everyone in the ground.
Contactless payments can be completed in two seconds compared to the 15 seconds required for a cash transaction and eight seconds for a chip and pin transaction.
The time saved with card payments means our staff can be better focused on the speed of service and the needs of our customers. This should further enhance the matchday experience.
Reducing theft and fraud
Tap-to-pay technology is more reliable and secure than other forms of payment. The chip technology protects you against any fraudulent purchases through encryption and dynamic data technologies and means our Members and supporters can feel safe when attending a match at the Cooper Associates County Ground.
The Decline of Cash Payments
Across the country there has been a rapid decline in the use of cash over the last few years and this has been heightened with the global pandemic. It is forecast that cash will be used in fewer than 9% of payment transactions by 2028.
We are certain that the introduction of cashless payment will see improvements in respect of reduced queuing times and improving customer service on busy matchdays.
All major contactless credit and debit cards will be accepted as well as mobile, Apple Pay and Google Pay.*
Somerset CCC CEO, Gordon Hollins said: “There are a number of reasons for becoming a cashless ground, not least the health and safety of our valued Members and supporters. Hygiene, and particularly hand hygiene, is certainly something that is much more to the forefront of people’s thinking than it was 12 months ago, and we have a duty to ensure that everyone inside the Cooper Associates County Ground is as safe as they can possibly be.
“To help stop the spread of the virus, The World Health Organisation has been advising people to wash their hands after handling money, so by asking our Members and supporters to pay by contactless card we are helping to minimise that human contact element.”
Precise details on how The Cooper Associates County Ground will operate as a cashless venue will follow in due course. Including details surrounding the purchase of scorecards and other small items.Back to News