The first LBW Club event of 2021 took place yesterday afternoon and the session was a rousing success.

LBW Club members were invited to take part in a special informal networking event at the Cooper Associates County Ground, giving them the opportunity to meet with like-minded local businesses and meet contacts that they never knew they needed!

The event took place in the Marcus Trescothick Pavilion and guests were welcomed by SCCC CEO, Gordon Hollins and the Club’s Commercial Director, Caroline Herbert on the stunning Thatchers roof terrace.

As well as being introduced to several of the Club’s new Commercial Partners, such as WPA Health Insurance and Bradfords Building Supplies, representatives from several local companies, including Cooper Associates and Trade Nation were also given an informative tour of the building, which showcased our outstanding hospitality facilities and the impressive media centre.

Following the event, Caroline Herbert said: “It was fantastic to be able to welcome so many local businesses back to the Cooper Associates County Ground. To be able to bring the local business community together is so important, especially at a time like this. It’s vital that we all support each other so that we can help drive the local economy forward.

“It was lovely to see so many companies interacting with each other and I am sure that some important relationship were created during the event.”

The LBW Club was designed by Somerset County Cricket Club to bring like-minded people from a variety of local companies together through the business of sport. Since its introduction, the LBW Club has been a huge success in enabling local businesses to meet, discuss ideas and make new connections.

Throughout 2021 LBW Club members will be able to enjoy a number of exclusive events, including:

August 12th: Women in Sport

This event will focus on women in sport and will include a number of guest speakers

September: Player Sponsor Event – Date TBC

This year we will be hosting a Player Sponsor event which will allow those who have sponsored a player in 2021 to spend some unrivalled time with that player. LBW Club Members will also be invited to join this exclusive event.

October: Networking Away Day – Date TBC

This exclusive event will give our members the chance to take part in a fun and engaging networking event at a secret location away from the Cooper Associates County Ground.

November: Leadership Event – Date TBC

LBW Club Members will be invited to attend this special event based around the subject of leadership. As well as being given the opportunity to network, attendees will also hear from a number of guest speakers.

December 15th: Quizmas

The final event of the year will be a charity Christmas Quiz. Test your knowledge, celebrate the festive season and help to support a worthy cause.

In order to be able to support the local business community even further, we have introduced a new level of LBW Club Membership.

Affiliate LBW Club Membership is the perfect way to get a taste of what your business can achieve by working with SCCC.

For just £400 + VAT you will receive:

Full LBW Club Membership is also still available and includes everything that comes with Affiliate Membership plus:

For more information, or to sign up please call 01823 425301 or email


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