SCCC shortlisted for prestigious award

Somerset County Cricket Club have made it onto the shortlist for the YouTube Channel of the Year at the 2021 Broadcast Sport Awards.

The Club are up against the likes of Gary Neville, Chelsea F.C., the Premier League and the ATP.

The event will bring together the leading lights of UK sports television in a celebration of the outstanding sports production and sports broadcast achievements of the year.

The award ceremony will take place on November 3rd at the JW Marriott Grosvenor House, Park Lane, London.

SCCC Commercial Director, Caroline Herbert is pleased that the outstanding work that the Club produce is getting national recognition.

“To be on the shortlist for YouTube Channel of the Year is just reward for the hard work and effort that our media team demonstrate every single day,” she said. “To be going up against some of the biggest names in the world of sport is exactly where Somerset County Cricket Club deserves to be. Our digital output has been exceptional over the last few years and it’s only right that those responsible should receive recognition.

“The output on our YouTube channel is engaging and diverse, and the livestream of our matchdays has been a real gamechanger. Initially designed to bring the live action to our Members and supporters during the Covid-19 pandemic, the livestream has grown organically into a trailblazing, professional and high-quality broadcast that is the envy of its peers.

“Our loyal, dedicated and engaged audience is growing by the day, and we were the first County Cricket Club to receive a YouTube silver play button for passing 100,000 subscribers. The channel has helped us to discover, reach and create new audiences of cricket lovers whilst also providing a variety of different content formats designed to satisfy a wide range of appetites and age groups.

“Our YouTube channel has helped to turn Somerset County Cricket Club into a genuinely global brand and, with people consuming their entertainment experiences in a very different way to how they were doing so 18 months ago, I look forward to seeing how that develops over the next few years.”

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