Somerset CCC and Cooper Associates leading the way
Visitors to the Cooper Associates County Ground, along with those who have watched our outstanding live stream, can’t have failed to notice the new Cooper Associates pitch mats at each end of the pitch.
The mats have been introduced this season to enhance Cooper Associates’ branding within the ground.
Pitch mat advertising is regularly used at televised cricket fixtures, so SCCC Commercial Director, Caroline Herbert thought ‘why not for non-televised fixtures?’
“Following discussions with the ECB to ensure that we were not contravening their branding guidelines, we were delighted to be able to offer this outstanding brand opportunity to Cooper Associates,” she explained. “The mats are a great asset for the live stream and leave viewers in no doubt as to which venue they are at. We believe we are the first ground to utilise this form of matchday advertising for non-televised fixtures and we couldn’t be happier to be working with Cooper Associates on yet another innovative project.”
Neil Wyatt, Marketing Director at Cooper Associates, said: “When we first discussed the opportunity for on pitch branding with Gordon Hollins and Caroline Herbert at Somerset CCC, both parties were excited by the prospect. We are delighted with the additional brand exposure the mats provide, both in the ground and on Somerset’s popular live streaming service. It is another great example of Somerset CCC leading the way in the county game and innovating to support their commercial partners.”
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