Somerset win Community Engagement Impact Award
Somerset County Cricket Club were amongst the winners at the annual ECB Business of Cricket Awards (BOCAs) which were staged at the Ageas Bowl on Thursday night.
Somerset claimed the Community Engagement Impact Award (First Class Cricket Venue) for the Club’s inspirational work with people with additional support needs, that the judges said: “Truly changes lives of the young and old.”
The project involves Somerset County Cricket Club working in partnership with Somerset Cricket Board on a number of initiatives that focus on people in Somerset with additional support needs to help increase participation and to also use cricket as a teaching tool for those individuals and groups.
SCCC and SCB are committed to ensuring that, wherever possible, cricket is accessible to all those who wish to be involved, from playing to watching and everything in between.
Working in close conjunction with each other, the two organisations elected to introduce new initiatives and build on existing good practice in order to make cricket much more accessible to people across the county who have additional needs.
This initiative was made up of the following four main programmes:
SCCC Media & Community Executive, Spencer Bishop said: “We’ve been working hard alongside Somerset Cricket Board on this project. Cricket is a great sport that should be accessible to all. That’s what this initiative is mainly all about. Equally important though are the friendships, camaraderie and support that are on offer to people throughout the four elements of the project.
“Super 1s and table cricket are outstanding initiatives and it’s been a pleasure to support SCB as they deliver these throughout the year. Our Inclusion Match gives us the chance to shine the spotlight on some remarkable cricketers, whilst our partnership with Selworthy School continues to grow and has proved to have been of genuine benefit to both the students and our players.
“Special mention has to go to Somerset Cricket Board and in particular Steve Gass. Their dedication to making cricket accessible to everyone is an inspiration. Our players have also played a major role in making this a success. Their willingness to be so heavily involved in our projects, especially with Selworthy School, has been extremely pleasing to see.”
Somerset CCC were also shortlisted in the Best Loyalty Initiative, the Inclusivity Award and the Blast It Communications Campaign categories.
ECB Chief Executive Officer Tom Harrison was in attendance at the awards, which were hosted by BBC presenter Mark Chapman, as the county network joined together to celebrate outstanding and innovative business practice to grow cricket following a memorable year for the game both on and off the field.
This year marks the start of the ECB’s new five-year strategy, Inspiring Generations, as the whole game comes together to reach new audiences while continuing to serve cricket’s loyal fans.
The BOCAs provided a clear example of the innovation and hard work within the county network.Back to News