Somerset scoop Fan Innovation Prize at Business of Cricket Awards

Somerset County Cricket Club have once again been recognised for outstanding work off the field at the ECB’s prestigious Business of Cricket Awards at Lord’s.

The annual event was held on Wednesday and recognises excellence within the county game. It also highlights the outstanding accomplishments of the First Class Counties and the MCC over the last year.

Somerset received the Fan Innovation Award as recognition for the Club’s new website, specifically the new Match Centre.

After receiving the award our Head of Marketing and Communications, Sarah Trunks said: “The Match Centre is designed to ensure that our supporters and Members can enjoy the best possible match-day experience whether they are at the Cooper Associates County Ground, at work or at home. We have a small but extremely dedicated team who oversee the Match Centre and I am delighted that their efforts have been rewarded.

“I would like to take this opportunity to thank our whole Commercial Team. They do a tremendous amount behind the scenes and to win an award plus be shortlisted for two others just goes to show what a great job they do.

“Thanks must also go to Liquorice Marketing who we have worked with closely concerning the development of our new website.”

The Club were also shortlisted for the Growth Strategy and Inspiring Fan Loyalty awards whilst Head Groundsman Simon Lee and his team received a runners-up award in the Best One-Day Pitch category.

Simon Lee said: “I’m delighted that we have received this recognition for our one-day pitches. Everyone on our team does a great job and I am really pleased that all their hard work has been recognised by the ECB.”

Gordon Hollins, the ECB’s Chief Operating Officer, said: “The BOCAs have become a highlight of the county calendar to celebrate the excellence and hard work of the hundreds of staff who play such a crucial part in delivering the success of our professional game.

“The First-Class Counties and the MCC show so much enterprise and innovation in developing stronger links with their existing fan-base and reaching out to potential new supporters. The BOCAs allow us to celebrate that, and also to expose the counties to a range of speakers from different fields at our Business of Cricket Conference – and we’d like to thank Harry Hawkins from Two Circles, Ingrid Fernandes from Legoland and the Crystal Palace chairman Steve Parish for sharing their knowledge with us this year.”

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01/07/2022 18:15 - Lord's