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Spotlight On: Calleva

Giving SCCC the edge in sports nutrition!

Somerset County Cricket Club and Calleva Nutrition are now in their 9th year of partnership.

As an official supply partner, Calleva Nutrition develops and manufactures safe and drug free sports nutrition products for the SCCC squad.

Clive Griffiths, founder and Managing Director said “As a lifelong supporter of SCCC I first attended county matches in Clarence Park in the mid 1960’s.  Having developed my business to be a leader in sports nutrition innovation I wanted to give my team, SCCC, the edge in bespoke sports nutrition when other counties were either not aware of all the advantages or used supplements adhoc from generic suppliers”.

SCCC were one of the first professional cricket teams to identify the advantages of appropriate supplementation. In conjunction with a healthy balanced diet and bespoke training routines SCCC realised that the use of supplements based on scientific evidence could help prevent injury and conceivably prolong professional cricketer’s careers.

Pre-season squad members are invited to Calleva’s headquarters to discover how their bespoke nutritional products are developed and produced. Understanding where, how and why gives SCCC players confidence that their supplements are not only beneficial but safe to take and drugs free.

Calleva’s manufacturing facility, based in nearby North Petherton, is Informed Sport and BRCGS certificated. Informed Sport site registration program provides reassurance to users that Calleva are doing everything to prevent contamination within the facility for substances prohibited in sport. All products supplied to SCCC by Calleva are batch tested and certificated as containing no banned substances.  BRCGS Global Standard for Food Safety is the benchmark standard for best practice within the food manufacturing industry.

Specialising in the development, manufacture and packing of great tasting, highly functional sports nutrition from concept to retail ready products, Calleva are ‘brand partners’ to many world-renowned sports and wellness brands.  Products manufactured by Calleva in Somerset are marketed around the globe.

Clive Griffiths, Managing Director at Calleva Nutrition, added “We are proud to support SCCC and wish them success in the coming season. Cricket has become extremely demanding on the players, with opportunities to participate virtually non-stop 12 months a year in tournaments worldwide. Attention to correct hydration and after match recovery is increasingly important to all sports professionals’’.

Joel Tratt, SCCC’s Lead Strength & Conditioning Coach said “Calleva’s support to us here at Somerset is truly invaluable. The quality of supplements Clive and the team produce is world class and without a doubt, gives our players the best chance to support their physical outputs with high quality nutrition. The ease of consumption, and specificity of nutrients in the products that Clive produces for us are completely tailored to cricketing needs and I know how much our players benefit on the field and appreciate their support”.

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