Spotlight On: Granny Gothards Artisan Ice Cream
Amanda Stansfield is the owner and Managing Director of multi award-winning Granny Gothards Ice Cream and PROice Products – artisanal ice cream, sorbet and frozen yoghurt products that are leading the way in their field in terms of innovation, creativity and quality.
Originally a Manufacturing Accountant by profession, Amanda found herself working for a business close to the Gothard Farm in Stoke St Gregory. Granny Gothards was an existing ice cream brand, made in small batches using milk from their farm but, in early 2012, the Gothard family decided that they didn’t want to continue running the ice cream business.
Together with her best friend Jean, Amanda decided to make the Gothards an offer to buy the brand name, retained the production manager, Donna and purchased the necessary equipment required to secure Granny Gothards as a going concern.
That was nearly eight years ago, and the company has grown exponentially in that time. In the early days, Donna taught Amanda and Jean how to make ice cream and they set about creating their first flavours and taking them to chefs around the South West.
“I quickly realised that ours was a very specific product which fitted a really niche market,” said Amanda. “It is a handmade and artisanal product, made using eggs, milk and cream which creates a Crème Anglaise Ice Cream – the only one of its kind in the South West of England to our knowledge. We only use real ingredients, including original liqueurs and spirits, fresh fruits, brand-name confectionary and fresh botanicals. No pastes or additives in sight!
“We came to a crossroads and were faced with a clear choice. We could’ve either done one of two things. We could’ve stuck to what we were doing – creating something that we were passionate about, that we believed in and that we knew stood out against our competitors – or we could’ve joined the ‘big boys’ and started mass-producing ice cream, led by quantity margins, rather than quality products. We made our choice, stuck with quality over quantity and, ever since, have built the business from there, with passion, quality and creativity at the heart of everything we do.
“This changed our whole marketing structure, moving away from broad communications to a more focused and targeted approach. It also meant choosing to focus less on the retail market.”
In 2017 Granny Gothards relocated to a larger purpose built site and bought more artisan ice cream machines to ensure the quality of the ice cream did not change.
To date, they have almost 180 flavours, often in collaboration with other brands. Examples of this include working with Somerset County Cricket Club Partners such as St Austell Brewery and Thatchers Cider.
The company has been presented with numerous accolades and awards, including Best Ice Cream Product of the Year (Taste of the West Awards), Manufacturer of the Year (Somerset Business Awards), Best Food Product (Somerset Life Food & Drink Awards) and a Board of Trade Award and the latest Platinum Award for our Dairy Free Chocolate as well as Gold awards for numerous new flavours. (Devon Food & Drink)
In April 2019 Somerset County Cricket Club announced that Granny Gothards had become our Official Ice Cream Supplier. Regarding the agreement, SCCC Head of Commercial Operations, Suzanne Roper said: “We are delighted to have signed this partnership with Granny Gothards. They are a local company, but their reputation for excellence is known world-wide.
“Granny Gothards are multiple winners of some of the most prestigious awards within the food and beverage sector and we are all looking forward to the next three years.
“Not only will they be supplying our concession units on match days, they will be providing the ice cream and sorbet for all of our corporate areas and for all of our C&E events.
“Their bespoke flavours are amazing, and they’ve already been working with a number of our existing partners to create some new and exciting tastes. Their Thatchers ice cream, for example, has already been a big hit with people here at the Cooper Associates County Ground.”
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