Staff Profile: Sarah Trunks

To mark International Women’s Day, we caught up with our Strategy Director, Sarah Trunks to talk about how she has risen through the ranks at the Cricket Club that she loves.

“I’ve been a cricket fan for 20 years, since my grandad used to bring me to the Cooper Associates County Ground in Taunton. I got into the game quite quickly; it was about the time T20 was starting to take off and that captured my imagination.

“Somerset won the T20 on my 17th birthday and it was the same year that we beat Australia in one of the Ashes warm-up matches.

“I’ve been working at the club for 11 years. I was doing a degree in Applied Computing and as part of the course we had to design a website. I was already a member of Somerset so I asked the club if I could design the supporters’ club website. When I submitted the design, the club came up with a job offer.

“I worked part-time on reception while I finished my degree and was offered a full-time role when I graduated – and I haven’t looked back.

“When I first started it was quite a male environment. Now there’s lots more women coming into the game and working in key roles. That can only be good for cricket and sport in general.

“I joined at an exciting time for the game and there has been a lot of opportunities for progression since as the club has grown rapidly.

“After eight months on reception I moved to a finance role. Then I joined the communications team to look after social media, marketing and data. From that I stepped up to become head of marketing and recently I became strategy director.

“I look after all the marketing and comms, members, ticketing, retail, IT infrastructure and data protection, while supporting other departments, such as ops, to make sure everything is pulled together under the main club strategy.

“Somerset is performing well on and off the field. Last year we won the Royal London One-Day Cup on a brilliant day at Lord’s, which was a very special moment.

“Off the field membership is growing – it’s a really exciting time for the club and for cricket in general.

“In the last five years we brought international cricket to Taunton, which was a big tick; now we’ve got a new chair, a new chief executive and a new strategy for the next five years. One focus is on the venue and what it can offer in terms of our financial stability.

“Do I enjoy what I do? Absolutely. When you work in any sports club it almost becomes a lifestyle choice and you’ve got to love what you do to put those hours in.

“But we’re very fortunate, we’ve got a great team here and it’s like a family. You come to work with a smile on your face. At the end of the day, everyone pulls together in one direction and supports one another – it’s a great environment to be in.

“We’ll mark International Women’s Day by celebrating the achievements of the many England players linked to Taunton and the Western Storm, who won two of the last three Kia Super Leagues.”

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01/07/2022 18:15 - Lord's