Staff Profile: Suzanne Roper

Suzanne Roper is the new face of the Commercial Team at Somerset County Cricket Club.

Suzanne, who took up her post as Sales Director ten weeks ago, spent two months working at the Cooper Associates County Ground last summer on an interim basis when the current CEO and Head of Commercial both left the business. It was an experience she enjoyed so much that when the opportunity came along for her to return on a permanent basis she had no hesitation in accepting.

Suzanne hails originally from Yorkshire, but she has a long association with the West Country because her Mum came from Bristol and many a holiday was spent in the region.

She comes from a family of sports people and military influence. Her Dad was a footballer, her mum was a hockey player whilst both her brother and husband were in the military.

Suzanne spent 12 years heading up Bristol Rugby commercially and the latter 3 and a half years saw her doing the same for Bristol Sport, which encompasses Bristol Rugby, Bristol City FC, Bristol Flyers Basketball and all Ashton Gate stadium assets. It was a huge role which she loved and learnt a lot from.

So exactly what does Suzanne’s job at Somerset actually entail?

“My job is really all about commercial partnerships,” she explained. “It’s about looking after current commercial partners, activating their agreements and leading the Commercial Sales Team in all aspects of commercial sales, conferences and events. My role is responsible for prospecting, identifying, securing to contract, managing, up-selling and renewing the Club’s relationships with its sponsors and partners in order to optimise the growth of revenue in to the Club. My role is about making sure that we take care of everyone involved in the business of Somerset County Cricket Club in the way that we should be, whilst continually looking for new opportunities.

“I manage the Commercial Sales Team that consists of Bryn Jones, Brian Lee and Sam MacIntyre, whilst working with Sarah Trunks on the marketing of the business and the overall management of my team. The boys are all good lads and the team as a whole is a really good bunch.

“When I left Bristol Sport I set up my own business; Suzanne Roper Ltd. We were doing sports sponsorship for various clubs, agencies and individuals. It was a couple of months in to this that Jez Curwin [former Head of Commercial Operations at SCCC] called me about stepping in to the world of cricket for a couple of months. Following this interim period I went on to work in horse racing, and a sports marketing and digital content agency, all of which was going very well.

“I wasn’t looking for a permanent full time ‘being an employee’ job at all, but then I met Andrew Cornish and the team. We had various conversations and as a result I’m back at Somerset full time.

“There’s just a really nice culture here. The people that work within the Club, whatever their job, have all got such a fantastic work ethic.

“There’s such a nice feel to the Club and the fact that you have got the players, the management and Commercial Team all together under one roof means that you all get to know each other really well. There’s a really tight family feel about the place.

“Now I’m here full time I can get to know all the Members and the partners of the Club whilst also getting myself out into the community. I want to get to know everyone and let them know what my purpose is at the Club.”

Suzanne added: “Every morning when I come to the ground I look forward to going to work. It’s a place I want to be!”

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09/07/2022 19:00 - The Cooper Associates County Ground