The Power of Sports Sponsorship
Sports sponsorship really does work.
Don’t just take our word for it.
We recently met with Misha Sher, the Worldwide Vice President of Sports and Entertainment at MediaCom to discuss the power of sports sponsorship.
During our discussions we touched on a number of topics surrounding the positive impact that sports advertising can have on a business.
To start with, Misha explained why companies should be looking towards sports sponsorship.
“Sports sponsorship is unique. It’s not strictly a marketing channel but it is a very powerful brand communication platform that can be brought to life across a broad range of consumer touch points. When you place a brand at the intersection between consumers and something that they love you have something quite unique. We live in a world where there is so much demand for our time, so the ability to be able to get into that environment and become a part of that experience is what sponsorship allows you to do.
“Being a part of something that people are emotionally invested in is extremely powerful. Companies always need to be asking themselves if they are culturally relevant. What makes you culturally relevant is infiltrating culture and becoming part of the conversation. You can’t do that through many other channels, but you can do that by becoming part of an experience like cricket or football or something else that people are deeply passionate about.”
Here is this fascinating interview in its entirety:Back to News