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Half a million views on live streaming service!

Following our first full year offering a live streaming service, Somerset County Cricket Club are pleased to be able to announce some outstanding results.

Initially piloted in July 2017, the Club offered a free stream of every non-televised home Specsavers County Championship, Royal London One-Day Cup and Vitality Blast match during the 2018 season.

Additional matches, such as India ‘A’ v West Indies ‘A’, Kia Super League and SCB Club Finals Day, were also broadcast.

It total, over 163,000 hours of County Cricket were watched by Somerset fans online throughout the summer, with the average viewer tuning in for around 20 minutes.

Over 80% of the viewers were from the UK, but Somerset matches were watched all over the world. Examples of the worldwide reach include 7000 viewers from Kuwait, 2000 from Nepal, 1000 from Iraq, 450 viewers from Japan and 180 viewers from South Korea!

In addition to this, real time clips and videos shared on the Club’s social media channels had a whopping 13.2 million views over the season and the Somerset website boasted a record-breaking summer with 4.8 million hits.

Somerset’s win over Notts Outlaws was the highest viewed match of the season, while day two of the Specsavers County Championship match against Lancashire brought about the highest concurrent viewership.

Somerset’s Digital Marketing and Communications Executive, Ben Warren said: “The streaming numbers are amazing but the feedback we have received has been overwhelmingly positive. From fans watching across the globe to people following Somerset for the first time, some of the stories I have read from supporters are incredible. Our main priority is to help bring County Cricket to a wider audience and to make it easier for our existing fans to follow the action on the pitch. We are working really hard this winter to improve the service and I can’t wait to start broadcasting again in 2019!”

Somerset County Cricket Club would like to thank the fantastic team at the BBC for providing expert commentary on the stream throughout the summer.

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