Richard Butler to sponsor Will Smeed

Player sponsorship is the perfect platform to drive awareness of your business and to support Somerset CCC.

Aligning your brand with one of our players will result in:

  • your business name being seen by thousands of people every week
  • extensive online exposure
  • vast social media interaction

That’s the power of player sponsorship!

We are delighted to be able to reveal that Richard Butler will sponsor Will Smeed in 2022.

Since 1974, Richard has amassed a wealth of experience in financial services. He began his career with Allied Dunbar (now part of Zurich Financial Services) and took on various technical and marketing roles, before establishing his own financial consultancy in 1984.

Regarding his sponsorship of one of Somerset’s brightest young stars, Richard said: “I’m delighted to sponsor Will for the 2022 season.

“I’ve watched Somerset over the past 25 years (work commitments permitting) and I’ve always been impressed by the quality of young players coming through the Academy. I think it’s an initiative that makes Somerset such an exciting team to watch – with a blend of youth and experience, you never quite know where the fireworks are going to come from next.

“Will is an example of the plethora of young talent emerging as stars of the future, and is already making a name for himself in white-ball cricket. I’m sure that he will also impress in red-ball cricket when the opportunity arises.

“I’m really looking forward to the 2022 season and wish Will every success.”


Prices start from just £500.

For more information please call our Commercial Team on 01823 425301 or email


You can make your business grow by aligning yourself with Somerset County Cricket Club!

We are the UK’s best followed county and the South West’s most followed professional sports club on social media!

There are a wide range of opportunities available which are designed to meet any business need or budget, so harness the power of sport sponsorship now!


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Next MatchSomerset V Surrey

03/07/2022 18:30 - The Cooper Associates County Ground